Design and implementation of internationalisation support programmes
From programme engineering to training, coaching and results monitoring.
A proactive partner, not just an implementer.
WEYB does not only work from an existing terms of reference. We identify the need, turn it into a structured programme, propose the methodology, design tools and learning paths, integrate digital, define KPIs, implement, measure results and recommend adjustments.
All or part of a programme cycle.
Analyse
Understand objectives, beneficiaries and needs.
Design
Build the programme, methodology, tools and KPIs.
Train
Train advisors, trainers and companies.
Support
Coaching, hands-on practice and field support.
Deploy
Implement and coordinate the programme.
Measure
Monitoring, evaluation, reporting and capitalisation.
Designing export support programmes.
WEYB turns the objectives of a support organisation or a donor into an operational scheme, with tailor-made components:
Training trainers and advisors.
WEYB trains consultants, coaches, export advisors, trainers and support organisation teams, enabling them to autonomously deploy a methodology for supporting companies internationally.
- Methodology appropriation
- Diagnosis and export strategy tools
- Workshop facilitation
- Coaching techniques
- Market studies and prospecting
- Company follow-up
- Digital tools usage
- Learning assessment
- Support during rollout
Learning by doing.
Each participant progressively works on their own export project and leaves with concrete tools and actions.
Training alone is not enough: continuity makes the difference.
- Individual and collective coaching
- E-coaching
- Action plan follow-up
- Prospecting support
- Meeting preparation and debriefing
- Trade fair & mission support
- Results monitoring
Digital serves the journey, never the other way around.
Export360, the platform developed by WEYB, can be embedded into programmes when relevant: diagnostics, e-learning, tools and templates, participant tracking, quizzes, leaderboard, AI-assisted studies and management. It is never mandatory — an accelerator, not a prerequisite.
Export360
Discover the platformMeasure what matters, capitalise on what works.
WEYB contributes to monitoring and evaluating programmes related to export development, SME internationalisation, capacity building and market access.
- Indicator definition and baseline
- KPI tracking and data collection
- Participation tracking and progress measurement
- Export results monitoring
- Qualitative analysis and beneficiary feedback
- Interim and final evaluations
- Reporting
- Lessons learned, recommendations and capitalisation
Two levels of intervention, the same standards.
Support organisations & development partners
- Donors
- Cooperation agencies
- Export promotion agencies
- Chambers of commerce
- Federations & professional associations
- Public institutions
- Development programmes
- SME support organisations
WEYB intervenes as expert, programme designer, trainer of trainers, coach, implementation operator, coordinator or M&E expert in export development.
Companies
- Executives
- Export & sales managers
- Export teams
- SMEs & startups
- First-time exporters
- Companies already active internationally
Within programmes or directly: training, coaching, diagnosis, consulting, prospecting, market preparation, trade fairs and B2B missions, export action plan follow-up.
Programmes and training, in pictures.
Yes. That is precisely our proactive positioning: we start from your objectives and constraints to design the scheme — methodology, learning paths, tools, teaching formats, KPIs — then implement it and measure results.
A programme to design or deploy?
Let's discuss your objectives, your beneficiaries and the right scheme.