AboutThe firm

WEYB, your international growth partner.

WEYB is an international business development consultancy, based in France with a subsidiary in Tunisia. We support companies, leaders and export teams from strategy to operational execution, in Europe, Africa and the MENA region.

01Our story

A field journey, since 2011.

2011

Origins in Tunisia

The activity began with BMCC in Tunisia: supporting companies and first international development missions.

2022

WEYB founded in Marseille

Saber Bellaaj founded WEYB in Marseille to structure support for companies, from export strategy to operational execution.

Today

A France — Tunisia firm, open to the world

WEYB continues its development from France, with a subsidiary in Tunisia and an international network of partners, experts and consultants.

Saber Bellaaj, Founder & CEO of WEYB
02The founder

Saber BellaajFounder & CEO of WEYB

Over 20 years of experience in international trade: export strategy, business development, coaching and operational support for companies in Europe, Africa and the MENA region. Expertise built in the field, in direct contact with companies and institutions.

FrançaisAnglaisArabeItalienCertified coach
Saber BellaajWEYBExpertiseExport360
04Coaching & training

Passing on, as much as supporting.

Saber Bellaaj en mission partenaire — écosystème digital, Tunisie — Saber Bellaaj on a partner mission — digital ecosystem, Tunisia
  • Export coaching for leaders
  • Sales team support
  • International trade training
  • International business development
  • Prospecting and export strategy
  • Trade fair and mission preparation

WEYB is currently in the process of Qualiopi certification. When necessary, WEYB can intervene with a certified partner.

05An agile model

A tight core team, an international network.

WEYB operates as an agile firm: a tight central team, strengthened by a network of partners, experts and international consultants mobilised according to the markets and needs of each mission.

International presence

FranceHead office — Marseille

TunisiaSubsidiary

Europe · Africa · MENAPartner network

06In the field

Our missions, in pictures.

Training sessions, trade fairs, B2B missions and company visits — WEYB's activity, in the field, across Europe, Africa and the MENA region.

Smart Factory Academy — Hannover Messe, Germany
Smart Factory Academy — Hannover Messe, Germany
Export Morocco Now Women seminar — Casablanca
Export Morocco Now Women seminar — Casablanca
International trade fair — Morocco pavilion
International trade fair — Morocco pavilion
Water Research and Technologies Centre — Tunisia
Water Research and Technologies Centre — Tunisia
Industrial visit — ENOVA Robotics, Tunisia
Industrial visit — ENOVA Robotics, Tunisia
Training workshop — Agadir, Morocco
Training workshop — Agadir, Morocco
B2B meeting — international trade fair
B2B meeting — international trade fair
Export Morocco Now Women programme — Marrakech
Export Morocco Now Women programme — Marrakech
5th Export Morning — Laico Tunis
5th Export Morning — Laico Tunis
Institutional meeting — CCIS
Institutional meeting — CCIS
ImmoTech event — Club Immobilier Côte d'Azur, 2024
ImmoTech event — Club Immobilier Côte d'Azur, 2024
Export training — women entrepreneurs cohort
Export training — women entrepreneurs cohort
International trade training — Tunisia
International trade training — Tunisia
Consulting mission — in-company support
Consulting mission — in-company support
Startup Village ecosystem
Startup Village ecosystem
07Ecosystem & references

Institutional experience and collaborations.

Logo USAID
Logo EBRD
Logo GIZ
Logo Expertise France
Logo SIPPO
Logo sequa
Logo Partners in Transformation
Logo CEPEX — Tunisia Export
Logo AMDIE
Logo ASMEX