International development
From strategy to field execution, end-to-end support for your export growth.
- Export diagnosis & strategy
- Market studies & prioritisation
- B2B prospecting & closing
- Trade fairs & B2B missions
International development consulting — France · Tunisia
Grow your businessinternationally,from strategy to execution
WEYB is an international business development consultancy. We help companies, leaders and export teams move from decision to action — strategy, execution, fieldwork, technology and human support.
EuropeAfricaMENAFrance — head office · Tunisia — subsidiary · international partner network
01Four areas of intervention
From your first market study to your local footprint.
Support Programs & Capacity Building
Design, training, implementation and evaluation of internationalisation programmes, alongside support organisations and development partners.
- Programme design
- Training of Trainers (ToT)
- Business training & coaching
- Monitoring & Evaluation
Export360.fr
The platform that structures and manages your export development, powered by AI.
- Diagnostics & prioritisation
- AI-assisted studies
- E-learning, quizzes & templates
- Studies marketplace & coaches
International setup & HR
Your local presence, without the friction: entity, teams and operational support.
- Entity creation
- Recruitment & payroll solutions
- Admin & accounting support
- Local team setup
02Support organisations & institutions
Do you support companies going international?
WEYB works with support organisations, institutions and development partners to design and implement programmes dedicated to the internationalisation of businesses.
01
Programme design
Turning your objectives into an operational scheme: methodology, learning paths, tools and KPIs.
02
Training of Trainers
Training your advisors and trainers to deploy the methodology autonomously.
03
Training & coaching
Training and coaching beneficiary companies, individually and collectively.
04
Implementation
Coordinating programme rollout and monitoring beneficiary companies.
05
Monitoring & Evaluation
Indicators, reporting, evaluation and capitalisation of results.
15+support organisations & BSOs
300+SMEs supported
15+countries of operation
Discover our programme approach03Ecosystem & references
Institutional experience and collaborations.
Programmes, missions and collaborations within this ecosystem — donors, support organisations, chambers of commerce and accelerators.
04Method
A six-step journey, from diagnosis to management.
01
Diagnose
A complete export diagnosis: potential, capabilities, international readiness.
02
Prioritise
Ranking the markets with the strongest potential for your offer.
03
Prepare
Studies, positioning, pitch and sales tools adapted to each market.
04
Prospect
Identifying and qualifying partners through targeted B2B prospecting.
05
Deploy
International trade fairs, B2B missions, closing and local setup.
06
Manage
Monitoring, indicators and continuous management of your export growth.
05Export360 — the platform
Your export development, structured and managed.
Export360 is the platform developed by WEYB to structure, manage and accelerate companies' international growth — from initial diagnosis to business opportunities.
Export diagnosticsMarket prioritisationAI-assisted studiesTrade fair & mission preparationTemplates & e-learningQuizzes & leaderboardAI chatbotStudies marketplaceCoaches & consultantsBusiness opportunities
06Regions & sectors
A European, African and MENA presence. Multisector experience.
Where we operate
EuropeAfricaMENA
Based in France, a subsidiary in Tunisia, and a network of international partners and experts.
Sectors of experience
- Agrifood01
- Industry02
- B2B services03
- Technology solutions04
Priority areas of experience — our support adapts to any exportable sector.
07Testimonials
What they say about their experience with WEYB.
Testimonials gathered through real missions and collaborations.
J'ai eu le privilège de collaborer avec M. Saber Bellaaj en tant que consultant en export et internationalisation dans le cadre des programmes d'appui au développement à l'export des groupements d'entreprises tunisiennes, notamment vers les marchés de l'Afrique subsaharienne. Ses services ont été tout simplement exceptionnels : l'analyse approfondie des marchés cibles et l'identification des opportunités, les stratégie personnalisées d'internationalisation des groupements. M. Saber n'est pas simplement un consultant ; il est un partenaire, un mentor, et un « time-saver » pour votre succes à l'international.Imen Affi
GIZ
Monsieur Sabre Bellaaj a joué un rôle essentiel en nous assistant dans l'élaboration d'un business plan couvrant les années 2020 et 2025. Sa contribution a été cruciale, et son professionnalisme s'est révélé particulièrement précieux lorsque nous avons rapidement ajusté le plan en réponse à la conjoncture du Covid. Son expertise et son dévouement ont grandement facilité notre processus de planification stratégique, et nous recommandons chaleureusement Monsieur Bellaaj pour son travail exceptionnel.Nizar Mejdoub
CEO — Afrochim
Mr. Saber is one of the most experienced experts, with rich information and a vast knowledge base in trade. He also utilizes unique and special tools and techniques, which have made all of the trainings provided by him extremely valuable and remarkable. Additionally, he welcomes any questions and assists in orienting thoughts and structuring knowledge. For me, he was one of the best and most professional experts I have learned from. Thank you, Saber!Leen Jebril
Wexport Project Manager — BPWA, Jordan
J'ai eu l'opportunité d'avoir l'accompagnement de Saber Bellaaj sur le lancement et le développement commercial de mon activité. Avec un grand professionnalisme, il a su me projeter dans mes ambitions en me donnant les conseils et le discernement nécessaire. A ses côtés, j'ai mis en place une stratégie de développement qui a porté ses fruits et j'ai appris à me poser les bonnes questions. Je ne manquerai pas de faire appel à ses services pour une prochaine étape de la vie de mon entreprise.Lilia Kammoun
CEO — Educare
08The founder
Saber BellaajFounder & CEO of WEYB
Over twenty years in the field of international trade: export strategy, international business development, coaching and operational support for companies across Europe, Africa and the MENA region.
20+
years in international trade
3
regions: Europe · Africa · MENA
4
languages: EN · FR · AR · IT
Coach
certified, supporting leaders & teams
09Insights & publications
Field perspectives on international trade.
Next step
Let's talk about your international project.
Thirty minutes with Saber Bellaaj to review your ambitions, your target markets and the first actions to launch.